Case Studies
Case Studies
Case Studies
Learn Look Locate: Breast Cancer Education Platform
Designing a user-centered health education platform that achieved top 10 Google rankings through strategic UX and content optimization
SEO Performance
Top 3 SERP
User Engagement
+72%
Learn Look Locate: Breast Cancer Education Platform
Designing a user-centered health education platform that achieved top 10 Google rankings through strategic UX and content optimization
SEO Performance
Top 3 SERP
User Engagement
+72%
Learn Look Locate: Breast Cancer Education Platform
Designing a user-centered health education platform that achieved top 10 Google rankings through strategic UX and content optimization
SEO Performance
Top 3 SERP
User Engagement
+72%
Human-Robot Interaction Research
Investigating emotional perception and trust in human-machine interfaces through controlled user research and behavioral analysis
User trust and Engagement
+40%
Publications Contributed
3
Human-Robot Interaction Research
Investigating emotional perception and trust in human-machine interfaces through controlled user research and behavioral analysis
User trust and Engagement
Top 3 SERP
Publications Contributed
3
Human-Robot Interaction Research
Investigating emotional perception and trust in human-machine interfaces through controlled user research and behavioral analysis
User trust and Engagement
+40%
Publications Contributed
3
Medicat: Healthcare Adherence Platform
Award-winning medication management redesign through comprehensive UX research, winning best design project among 8 competing teams
Task Completion
+40%
Usability issues identified
8
Medicat: Healthcare Adherence Platform
Award-winning medication management redesign through comprehensive UX research, winning best design project among 8 competing teams
SEO Performance
150%
User Engagement
+72%
Medicat: Healthcare Adherence Platform
Award-winning medication management redesign through comprehensive UX research, winning best design project among 8 competing teams
Task Completion
+40%
Usability issues identified
8
Lily's Cafe: Brand & Digital Experience Redesign
Transforming a beloved local cafe's brand identity and digital touchpoints to enhance customer experience and operational efficiency
Lily's Cafe: Brand & Digital Experience Redesign
Transforming a beloved local cafe's brand identity and digital touchpoints to enhance customer experience and operational efficiency
Lily's Cafe: Brand & Digital Experience Redesign
Transforming a beloved local cafe's brand identity and digital touchpoints to enhance customer experience and operational efficiency
Methodology
Human behavior drives design decisions. My psychology background informs a research-first approach that uncovers real user needs, validates assumptions, and creates solutions grounded in behavioral insights.
01
01 - Research
Conduct user interviews, behavioral analysis, and competitive research. Apply psychology principles to understand cognitive patterns and emotional responses that shape user decisions.
02 - Synthesize
Transform research insights into actionable design principles. Create personas, journey maps, and problem statements that guide solution development.
02
03 - Design
Develop wireframes, prototypes, and design systems through iterative testing. Use behavioral insights to create intuitive interactions and reduce cognitive load.
03
04 - Validate
Test designs with real users, measure outcomes, and collaborate with development teams. Ensure solutions meet both user needs and business objectives.
04
Methodology
Human behavior drives design decisions. My psychology background informs a research-first approach that uncovers real user needs, validates assumptions, and creates solutions grounded in behavioral insights.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Methodology
Human behavior drives design decisions. My psychology background informs a research-first approach that uncovers real user needs, validates assumptions, and creates solutions grounded in behavioral insights.
01
01 - Research
Conduct user interviews, behavioral analysis, and competitive research. Apply psychology principles to understand cognitive patterns and emotional responses that shape user decisions.
02 - Synthesize
Transform research insights into actionable design principles. Create personas, journey maps, and problem statements that guide solution development.
02
03 - Design
Develop wireframes, prototypes, and design systems through iterative testing. Use behavioral insights to create intuitive interactions and reduce cognitive load.
03
04 - Validate
Test designs with real users, measure outcomes, and collaborate with development teams. Ensure solutions meet both user needs and business objectives.
04